McCain Calls Obama “The One”
Saturday, August 2nd, 2008 |
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Hey, it works for me…
So John McCain does it again… Trying to discredit Barak Obama’s “cool factor”. Why is it that Mr. McCain can’t talk about what he’s gonna do. I used to like him, before he started to take advise from Bush’s cronies… Off shore drilling et al….
A week or so ago, I wrote an article called “Marketing Like a Rockstar!“. What I was talking about was how a good marketer (or sales person) not only makes promises to the audience, but includes them. Barack in this respect is masterful! He has been creating following with “groupie-like” zeal.
John McCain’s answer is to, like I said, try to discredit Barack – not try to improve the marketing of his message.
The following video is the McCain Camps newest. For me, it highlights why I like Barack. Curious to hear what you guys think.
Here is the script of the video:
“We are the ones we’ve been waiting for,” Obama says, in his Super Duper Tuesday speech in California.The narrator continues: “And he has anointed himself, ready to carry the burden of The One. To quote Barack, ‘I have become a symbol of America returning to our best traditions.’”
”He can do no wrong,” the narrator says.
Cut to an excerpt of CBS’s Lara Logan asking Obama, “Do you have any doubts?”
“Never,” Obama says, smiling.
“Can you see the light?” asks the narrator.
When they show Barack talking about returning to our best traditions, this was actually Obama telling House Democrats that the big crowds and enthusiastic receptions he received in Europe had less to do with him than they had to do with a desire for a new U.S. foreign policy. In a way, it was more a statement of humility than arrogance.
Go figure…
Marketing Like a Rockstar!
Monday, July 21st, 2008 |
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Everything I learned About Marketing, I learned From Paul Stanley of KISS!
Not quite but I’ll tell you what. If you pay attention to any great rock front man or woman, you will notice a couple of very clever tactics.
Dateline Sunday July 20th… So there I was indulging in a guilty pleasure… Let me back up. The first concert that I ever attended was a KISS concert in 1977 when they were at their pinnacle (I have seen them 5 times since, twice on halloween!)
Like I said, guilty pleasure… So sunday I popped in a DVD “Kiss w/ the Melbourne Symphony. Kiss, the garishly made up rock band (with tons of pop hooks) with a symphony… Should be interesting, I thought.
It’s amazing what a different perspective will do. The DVD was tons of fun (guilty pleasure, remember…) but I noticed all the sales, marketing and trainer tricks that lead singer Paul Stanley was using and realized that all the great Rock Bands do this to create the rabid, evangelist seeking following.
Acknowledge!
The first thing any good Rocker will do is acknowledge the fans and thank them: Paul Stanley on the DVD, “We had offers from a lot of Cities to play with a symphony, but we had such a great time here last time, we just had to come back!”
Giving your audience ownership: “You made this song popular, we may have written it but this song is yours!” – Yep, Paul Stanley said this too.
Wow that’s powerful!
Setting the Context
If you’re going to sell, let the audience know and get their permission first.
Never, ever lay into your sales pitch without taking the time to acknowledge your audience and getting to know them first!
This was a Tweet I received (sort of, since I can’t find the tweet or who twittered..)
At a bar-b-que: Me: beautiful day isn’t it? Other guy: Heard of Amway? Never, ever, ever!
“We’re gonna slow this next song down a bit. Is that alright with you?
Permission marketing creates loyalty!
What’s in it for me?
Again any decent trainer or marketer will lay out up front what valuable stuff is coming for the audience. “Over the next hour (or whatever) I’m going to give you/tell you about these things that will rock your world!
Paul Stanley: “We’re gonna rock your asses off!”
Now, if you make this promise, you better deliver!
Involving your Audience – leads to inclusion!
Rockers do this: Sing alongs, clap alongs.
Here’s a great example of involving the audience. In the 80′s I saw Jimmy Page of Led Zeppelin fame on tour solo. When it came time to play the Led Zepp classic “Stairway to Heaven” the singer on the tour took a break. On stage a single spotlight stayed on an empty mike. So what happened? A chorus of 15,000 + sang instead. Amazing! At that point, if we hadn’t already, we were all drinking the Koolade. Don’t leave anyone behind.
Leading Questions
“Do you wanna Rock?” – what a clever way to involve/include your audience. How about if you are marketing razors… “Has anyone ever cut themselves shaving?”
Demand a response!
Audience participation part deux: Ever heard this one? “Does anyone wanna ROCK!” then after the first response: “What?! I can’t her you!”. This, as any trainer will tell you is called “Demanding a response!”
Do you want to leave your audience out? Next time you are attending a sales meeting, seminar, teleclass, whatever, pay attention to the speaker for, in my opinion, a fatal mistake. The presenter/speaker asks a question and the audience doesn’t really respond but they move on anyway. Guess what, they just left all those non responders behind.
Go to one of T. Harv Eker’s, Tony Robbins or Alex Mandossian’s events and watch masters at keeping the audience involved at work.
Or just go to a great rock show! And when you do, pay attention, you’ll be surprised at all you can learn from a ROCKSTAR!
And remember, it doesn’t matter how many tricks you employ, if you don’t, in the end, deliver the promised “goods”!
The Real Reason for the Net. . .
Sunday, July 13th, 2008 |
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You know, sometimes when you cruise through YouTube you can actually learn something. Today I learned that a cat named Nora really likes to play the piano. If you search youtube for Nora you will also learn that the original Nora Movie has had over 5.5 million views and they now sell Nora t-shirts, mugs & posters. Pretty good marketing if you ask me.
But the best thing I learned today was what the Internet is really for. Enjoy this really clever mash-up!
Fierce Blue Ascot
Friday, April 13th, 2007 |
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In a hedonistic decade of excess, “Under the Moon” tells the simple and innocent story of a handsome, sensitive and incredibly talented young man looking for love.
With backing from Fierce Blue Ascot’s label, Gold Lamé Records, the video was shot over a two week period in a little recording studio in Leicester. Famed British prop designer Nigel Nunn Taylor, commissioned to create the moon, handcrafted it from imported polymer laminate. The material was delayed at customs due to its volatile nature. A stand-in moon was required for the initial takes and if you look closely at the first few frames of the video, you might recognize the backside of a frying pan shining down on the band.
Visit myspace.com/ianwestbury for more information
But wait, there’s more to the story. . . If you look closely at Ian Westbury (Fierce Blue Ascot’s lead singer) he unmistakenly resembles Dominic Keating, the star of Star Trek Enterprise. If you google “
Ian Westbury” you get a lot of links to the “new Fierce Blue Ascot’s Video and if you look hard enough you’ll find a link to Dominick’s own message board.
On the board there is a ton of speculation as to what the real story is. There is even discussion on the Star Trek Fan Forums.
Actually, I know the truth but I’ll never tell. . . I have been sworn to secrecy. All I can say is that there is a reason that I posted this under my “Marketing” Category.
Check out the 80′s classic video:
